Go-to-Market Strategy
You've got the vision. You’ve got the subject matter expertise. You've got the product or service. Now you need a plan that actually drives revenue.
With over 15 years of experience, Pamela develops and executes high-impact go-to-market strategies that drive measurable revenue. Her expertise spans comprehensive strategy development, sales enablement, strategic partnerships, and conversion-focused marketing communications.
She brings a proven track record of success, having personally built portfolios exceeding $30 million and led organizations driving over $100 million in revenue. Pamela is also the bestselling author of The Leader's Guide to Unconscious Bias and partners with startups and small businesses ready to scale.
What We Offer:
• Market research and positioning strategy
• Product and book launch planning and execution
• Sales process design and value proposition development
• Team training and sales enablement
• Strategic partnership development
• Multi-channel content and campaign creation
• Revenue stream analysis and new channel strategy execution
How We Work:
We begin with a complimentary 30-minute discovery call to understand your goals, followed by a free 60-minute brainstorming session. From there, we design a customized engagement tailored to your specific needs:
• Half-day strategy workshops and road-mapping
• Project-based initiatives for launches or specific campaigns
• Monthly retainers for ongoing strategic partnership
• Weekly or biweekly sprint sessions to build momentum and execute
We're committed to meeting our clients where they are with fair pricing and meaningful results.
Sample Engagement Packages
Sample Engagement #1: One-Day Off-site + Scaling the Business Action Plan
A high-impact, focused session designed to overcome immediate scaling hurdles. We dive deep into your current operations, identify revenue leaks, and build a customized action plan that maps out your growth sequence for the next 12 months, specifically for small businesses ready to expand.
Sample Engagement #2: Product Marketing & Sales Enablement for a SaaS Pivot
Supporting SaaS organizations through pivotal transitions. We update your competitive positioning, craft high-conversion sales enablement materials, and train your team on updated value propositions to ensure your pivot hits the ground running with measurable market adoption and clear messaging.
Sample Engagement #3: Six-Month Book Launch Strategy & Execution Retainer
A comprehensive, long-term strategic partnership for authors turning their subject matter expertise into a bestseller. Covers positioning strategy, strategic partnership development, and multi-channel marketing execution to maximize reach and revenue upon launch.